{
  "source": "Rendered Meta Ads Manager and Business Suite, inspected 6 October 2026; manually transcribed, not a recovered native export",
  "paid_period": "2025-10-01 / 2026-09-30",
  "paid": {
    "messaging_conversation_events": 25366,
    "impressions": 9908342,
    "link_clicks": 76928
  },
  "instagram_period": "2026-09-08 / 2026-10-05",
  "instagram_scope": [
    "Jnane Shama",
    "Shama Bay"
  ],
  "instagram": {
    "organic_views": 87702,
    "total_views": 234866,
    "organic_share_pct": 37.3412924816704,
    "net_followers": 409
  },
  "limits": [
    "Conversation events are not unique or qualified leads or sales.",
    "Impressions and views are not unique people.",
    "No CRM matching or causal lift measurement; no sales attribution claimed.",
    "Organic share is not a growth percentage."
  ],
  "campaign_platform_split": [
    {
      "campaign": "JS4",
      "project": "Jnane Shama",
      "total_conversation_events": 9597,
      "facebook": 6689,
      "instagram": 2908
    },
    {
      "campaign": "SB5",
      "project": "Shama Bay",
      "total_conversation_events": 3836,
      "facebook": 2655,
      "instagram": 1181
    }
  ],
  "group_audit": {
    "source": "Meta Business Suite interfaces inspected 8 October 2026; period totals and daily graph values manually transcribed",
    "period": "2026-09-10 / 2026-10-07",
    "scope": "Hajji Isskan Group main Facebook and Instagram accounts",
    "instagram": {
      "views": 173922,
      "organic_views": 99863,
      "paid_views": 74059,
      "organic_share_pct": 57.4182679592001,
      "reach_display": "32.3K",
      "content_interactions": 3138,
      "link_clicks": 1578,
      "profile_visits": 2497,
      "followers_gained": 390,
      "followers_lost": 138,
      "net_followers": 252,
      "conversation_events": 54,
      "new_contacts": 34,
      "response_rate_pct": 100
    },
    "facebook": {
      "views": 856195,
      "viewers": 230761,
      "content_interactions": 1321,
      "link_clicks": 13182,
      "page_visits": 10283,
      "followers_gained": 211,
      "followers_lost": 15,
      "net_followers": 196,
      "conversation_events": 12,
      "new_contacts": 10,
      "response_rate_pct": 41.7,
      "three_second_video_views_display": "3.2K",
      "watch_time_display": "22h 28m"
    },
    "public_profile_snapshot": {
      "as_of": "2026-10-08",
      "instagram_followers": 14239,
      "instagram_posts": 348
    },
    "notes": [
      "Instagram platform views exclude 22,125 Facebook views in the shared-content counter.",
      "Period reach and viewers are not summed from daily values.",
      "The displayed Facebook follower total (211) is used rather than the daily series sum (212).",
      "The group period is not added to annual campaign results or project organic totals."
    ]
  },
  "visual_case_study": {
    "pages": 21,
    "language": "French",
    "updated": "2026-10-08",
    "file": "Hajji_Isskan_Case_Study_Prospects.pdf"
  }
}