Projects Restaurant & street food · 2026

Baba Doner.

The social media launch of a new doner restaurant in Rabat: a monthly production day, an editorial calendar and content made for Instagram, Facebook and TikTok.

Baba Doner meal on a tray: wrap, fries, a loaded box and branded packaging ClientBaba Doner, Rabat SectorRestaurant & street food Year2026 ScopeSocial media strategy, Editorial calendar, Photography, Video & reels, Social design, Community management

01

Challenge

Baba Doner opened in Rabat with a bold interior and a story that runs from Istanbul to Berlin, but no audience yet. The first weeks had to make the restaurant credible online and give people in the city a reason to visit.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · What was delivered
Art and creative direction: BlackPlus, Zaid Lakhel. The thinking behind the launch

From Istanbul to Berlin. Now in Rabat.

Launch the restaurant online the way it feels in real life: warm, loud and local, with a story behind a dish everyone already knows.

01

Positioning

A well-known dish needs a reason to choose this address. The content tells the doner’s journey, from Bursa through Istanbul and Berlin to Rabat, and shows how it is made here.

02

Audiences

Young adults aged 18 to 35, families and people living in and around Rabat.

03

Voice

Warm, authentic and fun, close to local customers. Quality, freshness, conviviality and speed are the values every post comes back to.

04

Rhythm

Four posts a week and four videos a month, published around the lunch and evening peaks, with one production day feeding the whole month.

Latest reels · Instagram

Content in motion.

Baba Doner · 29 Jun 2026A quick call, a saved seat: the regulars’ ritualView the post ↗
Baba Doner · 27 Jun 2026A transitions reel inside the restaurantView the post ↗
Baba Doner · 24 Jun 2026Game Day: a World Cup match-day reelView the post ↗
Baba Doner · 19 Jun 2026One ball, one passion: the World Cup at Baba DonerView the post ↗
The content in use

Content delivered.

Production-day photography and the social formats built from it. The restaurant’s interior and identity are Baba Doner’s own.

Grid of Baba Doner posts and production-day photographs: the neon logo, Le spot döner, fries, the kitchen, the pick-up counter, the World Cup doner, a full tray and a shared table

Instagram @babadonerrabat · posts and production-day photography

Model in sunglasses under the neon ceiling

Production day · Portraits

Sauce poured over a Baba Doner sandwich

Production day · Food photography

Interactive posts: This or That, a noughts-and-crosses game and Craving calling

Interactive posts · formats that invite replies

Sandwich held up in front of the neon logo

Product and brand

Model holding a branded Baba Doner bag

Editorial portraits

Instagram highlight covers: Menu, Delivery, Hours, Location

Instagram highlight covers

Staff member in a branded apron holding a full tray

Team and menu

Two wraps held up under the shop sign

Street and storefront

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