Thoughtful identities for imaginative clients.

Blackplus is not a graphic design page. It is a strategic creative studio with a point of view: every design decision has a reason, we build systems rather than isolated visuals, and we work with founders and teams building something bigger than a service or product.

Between strategy, design, storytelling and growth.

A senior brand designer and creative director with nine years building brand identities, digital experiences and strategic visual systems for OCP Group, UNDP, Coca-Cola, Balima Hôtel, Fondation Phosboucraa and Story School, among others.

BA from Artcom’Sup Rabat, certified by Sciences Po Executive Education with StorySchool, and part of the UM6P ecosystem. Trilingual in Arabic, French and English. Every project is led personally, from the first call to rollout.

Institutions, groups and global brands.

How we think · 01 / 04

Clarity before creativity.

Discovery before design. Strategy before moodboards. A brand must know what it wants to become before it decides how to look.

Built for ambitious brands.

• Luxury & lifestyle brands
• Hospitality groups
• Real estate developers
• Institutions & foundations
• Education & cultural initiatives
• Funded startups & tech

Logo-only requests, rush jobs with no strategy, or brands looking for the lowest price. If that is what you need, we are honestly not the right studio, and we will tell you on the first call.

Brand, growth, web, content and events. One team.

We make your brand clear, then we build and run everything that carries it: the website, the content, the campaigns, the events.

Take one service for a defined project, or several at once through BlackPlus Office, with one team and one project manager.

BlackPlus Office

• Social mediaStrategy, content, community
• Paid campaignsMeta, Google, TikTok
• Content productionPhoto, video, reels, copy
• WhatsApp & enquiriesReplies, routing, follow-up
• PR & influencePress, creators, reputation
• ReportingFriday report, monthly review

Brand Creation

• Brand strategyAudit, positioning, audiences
• Messaging & voiceStory, tone, key messages
• Logo systemMark, wordmark, variations
• Visual identityColour, typography, brand elements
• Brand guidelinesRules, templates, usage
• Launch kitStationery, social, presentations

Web & Digital

• Website structureSitemap, journeys, content
• UI designInterfaces, prototypes, design systems
• Framer developmentResponsive, fast, editable
• CMS & integrationsContent, forms, analytics
• SEO & performanceSearch, speed, indexing
• E-commerceCatalogue, checkout, payments

Content & Production

• Art directionConcept, moodboard, shot list
• PhotographyProducts, spaces, people
• Video & reelsFilming, editing, formats
• Motion designAnimation, titles, social motion
• Campaign assetsKey visuals, posters, ads
• CopywritingCaptions and scripts in three languages

Events & PR

• Event strategyConcept, planning, budget
• ProductionVenue, suppliers, logistics
• Event identitySignage, screens, print
• ActivationsLaunches, pop-ups, open days
• Press relationsReleases, media, interviews
• Influencer campaignsCreators, content, performance

Ready for your next stage?

Launching an offer, entering a market or updating your brand? Tell us what is changing. We’ll discuss the scope and the right place to start.