Services

Brand Creation

Strategy-led identities, built so the right people understand you at first glance.

Book a 15-min call Message us on WhatsApp Searulea business cards on travertine, part of the identity system What is included

Everything a brand needs to be chosen.

From the first audit to the launch kit, delivered as one system your team can use without us.

  • Brand auditWhere you stand against your closest competitors
  • PositioningThe one true sentence about your brand
  • Audiences & personasWho chooses you, and why
  • Story & tone of voiceHow the brand speaks, in three languages
  • Naming & taglineWhen the name or the line needs work
  • Logo systemMark, wordmark, lockups, variations
  • Colour & typographyA palette and type that hold across media
  • Visual languagePatterns, imagery, graphic elements
  • Brand guidelinesRules and templates, up to 40 pages
  • Launch kitStationery, social, presentations
  • and more
Related work

Some of the work behind it.

Balima Hôtel identity in red and goldLe Balima HôtelBrand strategy and identity SearuleaBrand story and identity Servicam logo as wall signageServicamIdentity and brand system Le Mouvement identity on a t-shirtLe MouvementIdentity and merchandise Golden Football flags against the skyGolden FootballIdentity and creative direction Why BlackPlus

Why brands choose BlackPlus.

Clarity first

We find what your brand should say before we decide how it should look.

A system, not a logo

Rules, templates and guidelines that keep every channel consistent.

Fixed scope and price

You know every deliverable and every date before we start.

Led personally

Zaid leads every project, from the first call to the rollout.

How it works

From brand idea to brand system.

  1. 1

    Discovery

    Your business, your market and your three closest competitors, studied before anything is drawn.

  2. 2

    Positioning

    The one true sentence about the brand, its audiences and its messages.

  3. 3

    Identity design

    Logo system, colour, typography and visual language, built from the strategy.

  4. 4

    Guidelines

    Clear rules and templates, so your team applies the brand correctly.

  5. 5

    Launch

    Stationery, social and presentation templates, ready for day one.

Let us talk about it on WhatsApp.

Quick replies from your project manager. Tell us what you need and we will come back with the right starting point.

Does your brand still say what you do?

Not really. We have grown, it has not.

Then let us look at it together. Fifteen minutes is enough to start.

Open WhatsApp Book a 15-min call Other services