The Clarity Test

Ten questions about how clearly your brand explains itself. Answer honestly, about how things are today, not how you’d like them to be. It takes five minutes.

Yes = 2 points · Partly = 1 · No = 0

1. 01

   Can you say what you do in one sentence a stranger could repeat?

   Say it out loud. If it needs a second sentence, that’s a no.

2. 02

   Would three people on your team say that sentence the same way?

   Ask them separately today and compare the answers.

3. 03

   Does your homepage give a reason to choose you, not just a list of services?

   Read the first screen only. Is there a “why us” before the menu of what you sell?

4. 04

   Can a first-time visitor tell who you’re for within five seconds?

   Show your homepage to a friend for five seconds, then ask them.

5. 05

   If you swapped logos with your closest competitor, would anyone notice?

   A yes means your look and your words are yours, not your sector’s.

6. 06

   Is price the last thing prospects ask about, not the first?

   When the first question is the price, nothing else was clear enough to ask about.

7. 07

   Do your best clients describe you in the words you’d use yourself?

   Read their reviews and messages. Do their words match your website’s?

8. 08

   Do your logo, website, social profile and proposals look like one company?

   Put all four side by side on one screen.

9. 09

   Is there one thing clients mention about you without being asked?

   That’s your signature. If nothing comes to mind, that’s a no.

10. 10

    Is the next step always obvious: book, call or buy?

    On your site and your last three posts, count the taps it takes to reach you.

0 / 20

0 of 10 answered. Your result appears when all ten are done.

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