Hi, there!

Make the value of your business clear.

A brand-led growth office for growing businesses. We make your brand clear, then run the content, campaigns and conversations that grow it. Led personally by Zaid Lakhel.

Rabat · Arabic, French & English

Trusted by

Built around your next stage

When your brand needs to catch up.

For founders and marketing teams in technical services, industry, hospitality and technology.

You work directly with Zaid, from the first conversation to creative direction and delivery.

01

A complex offer to explain

Give customers a clear picture of your services, your expertise and why they should choose you.

Explore Servicam

02

A new market to enter

Bring your positioning, identity and digital presence together for your next commercial conversation.

Explore Searulea

01 · Featured work

From business clarity to a coherent brand.

01 / 06

Searulea

Aquaculture & export · 2026

Servicam

Transport & construction logistics · 2026

Piscibio

Water filtration & biological pools · 2024

Le Balima Hôtel

Luxury hospitality · 2024

VIQI

Health-tech & AI · 2024

Payflow

Fintech & payments · 2024

Content & growth · Hajji Isskan Group

25,366

Meta-reported messaging conversations

Creative work. Measurable demand.

One connected marketing system: the group account, distinct project brands, content production, community management and paid media.

1 Oct 2025–30 Sep 2026 · Events, not unique buyers or attributed sales.

02 · What we do

1. Brand Strategy
2. Identity Systems
3. Digital Experiences
4. Content & Growth

Every great brand starts with clarity. We define what you stand for, who you serve and why you matter, before a single visual is drawn.

Brand audit / Positioning / Audience & personas / Story & voice / Messaging architecture

Identity, translated to the screen.

How we think · 01 / 04

Clarity before creativity.

Discovery before design. Strategy before moodboards. A brand must know what it wants to become before it decides how to look.

Fixed scope. Fixed price. No surprises.

Start where your brand actually is.

Start here

Growth Diagnostic

1 week

Best for: You want to know what is holding your growth back before spending more on design or ads.

Your brand, social channels, ads and enquiry path, set against your three closest competitors, with a 90-day growth plan. Fully credited against a project or your first Office month if we work together within 30 days.

Most popular · 2 slots a month

Identity Sprint

3 weeks

Best for: Your offer is clear and you need a focused identity for launch.

Positioning workshop, logo system, colour and type, brand guideline and launch kit. For businesses with a defined offer preparing to launch.

The signature

Full Brand System

6 weeks

Best for: Your business has grown and its identity needs a coherent rebuild.

Strategy, narrative, archetype, complete identity, 40-page guidelines, collateral and rollout plan. The process behind Balima Hôtel and Piscibio.

How it works

Three steps, no mystery.

01

The call

15 minutes, no deck.

We discuss your business, what is changing and where your brand falls short. Together, we identify your priorities and the right starting point.

“Your input and insight on the project was invaluable and I’m sure we’ll work again together.” Sean ThomasExecutive Creative Director, Jones Knowles Ritchie

Nine years between strategy, design and business.

A senior brand designer and creative director. His work sits between strategy, design, storytelling and growth, for clients from Coca-Cola and UNDP to OCP Group and Balima Hôtel.

Trained at Artcom’Sup Rabat, certified by Sciences Po Executive Education with StorySchool, and trilingual in Arabic, French and English. He leads every Blackplus project personally.

Available for new projects

Ready for your next stage?

Launching an offer, entering a market or updating your brand? Tell us what is changing. We’ll discuss the scope and the right place to start.