Servicam.

An identity and website that make three transport and logistics services understandable within one company brand.

01

Present personnel transport, bulk materials and construction logistics as distinct services with a shared promise, and help prospective clients find the right service and request a quote.

1. 01 · Challenge
2. 02 · Approach
3. 03 · The delivered system

Transporteur de vos projets.

Put the client’s operational continuity at the centre of the brand, connecting three transport services through one promise.

Positioning

The brand focuses on the projects transport makes possible. Personnel mobility, bulk materials and construction logistics become three expressions of the same role: keeping operations moving.

Brand pillars

Anticipation means preparing before constraints become problems. Partnership means understanding each client over time. Reliability means consistent, punctual and safe service. These pillars guide both the message and the service presentation.

Voice

Professional, approachable and concrete. Equipment, planning and operating methods provide the evidence. Messages speak to clients, decision-makers and partners through the consequences of dependable transport.

Visual translation

Two interlocking chevrons form the S: route, exchange and continuity. Aubergine anchors the identity; yellow signals movement and amber identifies the mark. A repeated chevron and defined type hierarchy connect vehicles, documents and screens.

One language, every application.

Colour system

Typography

Manrope for headlines, Archivo for body copy and interfaces, IBM Plex Mono for data and annotations.

Graphic language

The interlocking chevron S becomes a repeatable graphic element, used as a restrained background texture or a single larger punctuation mark.

The identity in motion.

Brand applications.

Vehicle and signage visuals are brand application mockups.

Primary identity · artwork

Business card · artwork

Workwear · identity mockup

Personnel transport · livery mockups

Bulk transport · livery mockup

Signage · identity mockup

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Launching an offer, entering a market or updating your brand? Tell us what is changing. We’ll discuss the scope and the right place to start.