Projects Aquaculture & export · 2026

Searulea.

A clear brand story and digital presence for a Moroccan aquaculture operator, connecting a complex value chain with its commercial audiences.

ClientSEARULEA SectorAquaculture & export Year2026 ScopeBrand storytelling, Visual identity, Website, Brand applications

Challenge

Explain offshore farming, conditioning, traceability and export as one connected offer, while giving distributors, partners and institutions a clear route to the information they need.

01 · Challenge
02 · Approach
03 · The delivered system

Visit the project website View on Behance The thinking behind the brand

From our sea to your port.

Position an integrated Moroccan aquaculture business around operational confidence: one chain, one operator and a clear commercial relationship.

Positioning

The strategy frames SEARULEA as aquaculture infrastructure, connecting production, processing and export within one operating model. Rigour, integration, sovereignty and sustainability guide the story.

Audiences

Distributors need reliability and documentation. Investors and partners need a clear model and roadmap. Institutions and press need the regional context. Each audience gets its own message and next step.

Voice

Lead with the ambition, then support it with facts. The register is mature, precise and confident, with Moroccan roots expressed directly. The signature condenses the operating chain into six words.

Visual translation

Ordered droplets form a triangular mark. Sea colours connect the identity to its environment; the spiral introduces a sense of growth and organised movement. Consistent lockups and grids carry the system across applications.

Visual identity

One language, every application.

Primary lockup

Dark background lockup

Colour system

Deep Sea#074154 Tide#0A6887 Lagoon#0C7190 Sea Foam#D0E7ED Shore#EFE8D8 Pearl#FBF9F4

Typography

Lora for display and headlines; DM Sans for body copy, labels and data.

Graphic language

The droplet triangle is the signature. The phyllotaxis spiral adds movement as a separate graphic element, with gradient, Deep Sea and Sea Foam versions.