Projects Water filtration & biological pools · 2024

Piscibio.

A brand for a Moroccan innovator in water filtration and biological pools: environments for healthy, peaceful bathing, with water so clear that even fish would call it home.

Piscibio website on a laptop beside a pool ClientPiscibio SectorWater filtration & biological pools Year2024 ScopeBrand strategy, Identity system, Pattern, Website, Outdoor & print, Brand film

01

Challenge

In the heart of Morocco, where water is a precious resource, Piscibio positions itself as an innovator in water filtration and chemical-free biological pools. It needed a brand that carried that promise with the credibility of a technical company and the calm of the experience it sells.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · Impact
Art and creative direction: BlackPlus, Zaid Lakhel. Graphic design: Zaid Lakhel, Ismael Alaoui, Samira Ait Bouyahya.Visit the project website View on Behance The thinking behind the brand

Technical credibility. A calm experience.

Connect water-filtration expertise with the experience of healthy, peaceful bathing.

01

Brand values

Transparency, health, innovation and ecosystem set the direction.

02

Creative decision

A water-shaped P, marine-dark and electric-green palette, and a pattern derived from the mark.

03

System

The identity carries consistently into the website, print, signage, social and outdoor applications.

Film & motion

A biological pool, explained.

Sté Piscibio? · Brand filmFounder Yassir Lazaar on biological pools, in French
Brand motionThe identity in motion
The identity in use

Brand applications.

Underwater view of a Piscibio pool Construction of the P mark Logo system on marine dark, light and electric green Colour system: marine dark, electric light blue, lake green Pattern in use, built from the mark Business cards T-shirt with the mark Typography: FH Giselle and Cabinet Grotesk Signage: l’avenir de la piscine avec Piscibio Billboard: qualité optimale de l’eau sans produits chimiques Badge and roadside billboard Applications overview Nature resonates through your pool Next projectBerovan.View Available for new projects

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