Projects Fintech & payments · 2024

Payflow.

Identity for a payment platform built for the borderless economy: a P that flows, a violet system and a pattern that moves like money should.

Payflow billboard: payments flow as smoothly as your business operates ClientPayflow SectorFintech & payments Year2024 ScopeBrand fundamentals, Logo design, Identity system, Pattern & motion, Applications

01

Challenge

Payflow streamlines the way businesses handle transactions, paying remote contractors and employees across borders. The brand had to signal security and financial technology while staying simple and human, and the mark had to work everywhere from an app icon to a billboard.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · Impact
Art and creative direction: BlackPlus, Zaid Lakhel.View on Behance The thinking behind the brand

Make cross-border payments feel simple.

Translate trust, speed and reach into a clear identity for a payment platform.

01

Brand fundamentals

Trust, speed and reach provide the foundation for the creative direction.

02

Creative decision

A continuous-line P and flow pattern connect the visual language to the movement of money.

03

System

Violet, lavender and midnight colours, direct typography and scalable applications across interfaces and communication.

Brand motion

The identity in motion.

Brand motionThe identity in motion
The identity in use

Brand applications.

Brand fundamentals: sketching the P and the flow The Payflow logotype on deep midnight Construction of the mark Logo system on dark, light and violet Colour system: vibrant violet, icy lavender, deep midnight The flow pattern Badge, mark and the positioning line Payflow on an iPhone home screen Laptop wallpaper with the flow pattern Typography: Neue Haas Grotesk Display Pro App icon set Next projectLe Mouvement.View Available for new projects

Ready for your next stage?

Launching an offer, entering a market or updating your brand? Tell us what is changing. We’ll discuss the scope and the right place to start.

Book a 15-min call