Projects Corporate innovation · 2024

Le Mouvement.

A living brand system for an internal innovation movement inside the OCP ecosystem.

Le Mouvement gradient identity on a tote bag ClientOCP Group SectorCorporate innovation Year2024 ScopeBrand concept, Identity system, Motion & gradients, Event design

01

Challenge

Design a brand system for an internal innovation movement inside the OCP ecosystem. It had to feel alive, responsive and adaptable as the programme evolved.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · Impact
Explore the official project page The thinking behind the brand

An identity built to evolve.

Give an internal innovation movement a responsive visual language.

01

Brand concept

A bridge between ideas, iteration and a safe space for creativity.

02

Creative decision

A modular, pulsing M with gradients expresses adaptation and experimentation.

03

System

Flexible applications across events, screens, exhibitions and print.

The identity in use

Brand applications.

The four states of the Le Mouvement M Le Mouvement t-shirt Le Mouvement on a laptop screen Le Mouvement exhibition and merchandise Next projectPiscibio.View Available for new projects

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