VIQI.

Identity for an AI eye-health application, formerly “Eye Smart Scan”, built around six core values and a mark that reads as an eye, a scan and a smile.

01

VIQI, previously known as Eye Smart Scan, needed to move from a descriptive product name to a brand that could hold its ground in the healthcare technology market: credible to clinicians, warm to patients, and clear enough to guide every decision from product development to customer interactions.

1. 01 · Challenge
2. 02 · Approach
3. 03 · Impact

Precision with a human face.

Move an eye-health application from a descriptive product name to a recognisable healthcare technology brand.

Positioning

Balance credibility for clinicians with warmth and accessibility for patients.

Creative decision

A V-shaped mark reads as an eye, a scan and a smile. Electric blue, clinical white and medical purple establish its visual register.

System

One language across app icons, interfaces, social material, print and clinic signage.

The identity in motion.

Brand applications.

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