Projects Sports, crypto & NFT · 2024

Golden Football.

Branding for a digital ecosystem at the crossroads of crypto and football, and a collection of 9,999 unique football NFTs.

Golden Football jersey and flags ClientGolden Football NFT SectorSports, crypto & NFT Year2024 ScopeBranding & identity design, Art direction, UI/UX, Web design, Merch

01

Challenge

The Golden Football Project is a digital ecosystem centred on crypto and football, built around Lucky, a platform for football analysis, betting and crypto transactions. Its mission: unite a global community of fans and bring blockchain into the football universe. The brand had to become a global reference in the football NFT world, recognised for creativity, artistic excellence and community commitment.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · Impact
Art and creative direction: BlackPlus, Zaid Lakhel. Graphic design: Zaid Lakhel, Ismael Alaoui, Samira Ait Bouyahya.View on Behance The thinking behind the brand

Football energy in a digital ecosystem.

Bring football, community and a digital platform into one adaptable brand language.

01

Brand pillars

Uniqueness, creativity, passion and ecosystem guide the identity.

02

Creative decision

A lightning-bolt mark, electric blue and acid green, and a sticker-based graphic language communicate energy.

03

System

The identity scales from jerseys and flags to the platform, app icons and collection applications.

Brand motion

The identity in motion.

Brand motionThe identity in motion
The identity in use

Brand applications.

The Golden Football logotype Logo system on dark, light, green and blue Typeface: Neue Power Badge and tablet Lightbox signage Unleash the power Phone, balls and the graphic system Shipping container in the identity The world’s first football NFT collection Website and social pages Sticker system: be bold, make history Next projectSearulea.View Searulea logo Available for new projects

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