Projects Travel tech & cultural tourism · 2026

Beyond the Map.

A hoopoe drawn as the b of beyond, then one design system under the app, the landing page and a white-label hotel app for a Moroccan self-guided tour companion.

The Beyond the Map landing page: a full-bleed photo of Rabat with the headline Explore Morocco and its hidden stories ClientBeyond the Map / Innovation Pie SectorTravel tech & cultural tourism Year2026 ScopeVisual identity, App interface, Design system and motion, Landing page, White-label app

01

Challenge

Beyond the Map is a guide in your pocket: self-guided cultural walks through Moroccan cities, with a map, audio stories, a day planner, basic Darija and help when you need it. It had already won the UN Tourism Morocco Challenge 2026. What it needed next was a face: an identity that tells the idea, and one interface from the first screen to the last.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · The delivered system
Identity, app interface, design system, landing page and white-label app: Zaid Lakhel, BlackPlus. App development by the client’s team.View on Behance The explainer film

A guide who knows your city by heart.

Meet your hoopoeThe 40-second explainer film for the app
Identity, app and system

Brand applications.

Screens, landing page and the pilot deck are shown as designed in Figma. Photographs of places come from Pexels and Wikimedia Commons; interest and feature illustrations were generated, then edited.

Beyond the Map, direction D: the hoopoe drawn as the b of beyond The idea: a guide that stays curious Where it comes from: the hoopoe, hudhud, a Moroccan bird and a guide in the stories Five Moroccan birds explored as monograms, judged at 16 px Construction of the mark from circles, arcs and straight lines Logo system: lockup, mark and three tones Six things a bird does that a map cannot Colour: the app foundations palette Typography: Poppins and Libre Franklin Art direction: real places, real light, short words Where the hoopoe lives: app icon, favicon, map pin, splash and Pass card App interface: Home, Details and Plan my day The Home page, the whole scroll Plan my day in two steps Explore, a tour, the itinerary and the map Translate and Help Design system: type, spacing, radius and elevation tokens Components: pill CTA and editorial cards Motion: six of the twelve keyframed specimens The desktop landing page, first screen The desktop landing page, the whole scroll Investour white-label app: welcome, your stay and concierge Investour: explore, itinerary and Jardin Majorelle The pilot deck in the app branding Next projectSearulea.View Searulea logo Available for new projects

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