Projects FMCG, culture & community · 2024

Ramadan Campaign.

A campaign identity that feels authentically local while staying true to Coca-Cola’s global DNA.

Coca-Cola Ramadan key visual over a Moroccan city at night ClientCoca-Cola SectorFMCG, culture & community Year2024 ScopeCampaign identity, Iconography, Packaging, Retail & digital

01

Challenge

During Ramadan, Coca-Cola wanted to reimagine its communication with Moroccan audiences, celebrating generosity and togetherness through a local, design-driven visual identity consistent with the brand’s global DNA.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · Impact
Visit the brand website The thinking behind the brand

Moments of Sharing.

Connect a global brand’s visual language with Moroccan Ramadan culture.

01

Campaign idea

Generosity and togetherness give the communication its organising theme.

02

Creative decision

Combine Coca-Cola’s red heritage with geometric references to Moroccan craftsmanship and Arabic typography cues.

03

System

Carry the campaign identity across digital, retail and packaging applications.

The identity in use

Brand applications.

Ramadan iconography and bottle silhouettes on red Ramadan key visual Next projectGolden Football.View Available for new projects

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