Projects Cleaning & facility management · 2026

Ibverde.

Brand platform, identity, applications and a Framer website for a Casablanca cleaning and facility-management company: one coral star marks the moment a space becomes clean.

An Ibverde operator pushes a branded trolley across a sunlit office lobby in Casablanca ClientIB VERDE SectorCleaning & facility management Year2026 ScopeBrand platform, Visual identity, Application system, Website build in Framer

01

Challenge

IB VERDE cleans and maintains offices, homes and industrial sites in Casablanca, with pest control and technical upkeep alongside. Its logo stacked a broom, sparkles, a leaf and a swoosh above a serif name: it said “cleaning company” and stopped there, closer to a small domestic service than to a partner a facility manager trusts with a multi-site contract.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · The delivered system
Brand platform, identity, applications and website build: Zaid Lakhel, BlackPlus. In collaboration with GAGA.Visit the client website View on Behance Brand motion

The identity in motion.

Brand motionThe identity in motion
The identity in use

Brand applications.

The lobby, van, uniform, plaque, office, warehouse, trolley and window scenes are visualisations; the other applications are mockups. The website is shown as it runs at ibverde.ma.

The previous broom-and-leaf logo and the new ibverde wordmark Brand platform: the builder and operator archetype Construction of the wordmark and the i monogram The coral star, the moment a space becomes clean The logo on deep teal, sage, white and in one colour The six-colour palette DM Sans, the only typeface Chamfered colour steps, the graphic backdrop Rounded shapes framing the tagline A branded van on the Corniche in Casablanca Embroidered tunic and the entrance plaque Evening cleaning in an open-plan office Housekeeping trolley in a hotel corridor, and a branded bucket A floor scrubber in a logistics warehouse Sage cap and blade sign Tote bag and hoodie The logo on a phone screen Window cleaning on a high floor in Casablanca Website: home hero Website: the full home page Website: services and a service page Website: mobile pages Next projectThe Brand Uncovered.View Available for new projects

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