Projects Event identity & creative direction · 2025

The Brand Uncovered.

An event identity built around revealing the hidden strategic layers behind branding.

The Brand Uncovered event mark, an unfolding orange gradient shape on black ClientStory School SectorEvent identity & creative direction Year2025 ScopeCreative direction, Event identity, Typography, Signage & merch

01

Challenge

Create an event identity around a single idea: revealing the hidden strategic layers behind branding. The title demanded an art direction that plays with exposure, contrast and transformation.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · Impact
The thinking behind the brand

Reveal the thinking behind the brand.

Turn the event’s premise into a recognisable experience across the venue and its communication.

01

Brand idea

Uncover the hidden strategic layers behind branding.

02

Creative decision

Unfolding forms, light, gradients and spotlight staging express exposure and transformation.

03

System

One unfolding symbol connects stage screens, badges, signage, lanyards and social material.

The identity in use

Brand applications.

The Brand Uncovered on conference screens Speaker badges and lanyards Event signage totem Wayfinding in the venue corridor Laptop and phone applications Next projectVIQI.View Available for new projects

Ready for your next stage?

Launching an offer, entering a market or updating your brand? Tell us what is changing. We’ll discuss the scope and the right place to start.

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