Projects Parcel delivery & logistics · 2025–2026

SUPRABOX.

Identity, guidelines, applications and website for SUPRABOX, the parcel delivery brand of Supratours (ONCF group): one letter, the X, carries the brand from packing tape to trailer.

A SUPRABOX delivery van unloading parcels on a residential street in Casablanca ClientSUPRABOX · Supratours (ONCF group) SectorParcel delivery & logistics Year2025–2026 ScopeVisual identity, Brand guidelines, Application system, Website design

01

Challenge

SUPRABOX delivers parcels, pallets and freight across Morocco, from Tanger to Guergarat, for individuals and businesses. Its logo stacked a cartoon truck, speed lines and a box on top of the name: busy at small sizes, tied to a single vehicle, and closer to a 2010s courier than to a national network backed by a major transport group.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · The delivered system
Identity, guidelines, website design and 2026 refresh: Zaid Lakhel, BlackPlus.View on Behance Brand reveal

The X is the tape.

The X is the tapeBrand reveal of the 2026 identity
The identity in use

Brand applications.

The van and doorstep scenes are visualisations and the other applications are mockups. The website is shown as designed; suprabox.ma is not live yet.

The previous logo, the 2025 wordmark and the 2026 refinement The X symbol: the tape across a box and a crossroads Switzer Bold Italic, Regular and Light, the 2025 typeface The 2025 wordmark on the four brand colours The 2025 palette Type system: Chillax, Cabinet Grotesk and Abd Elrady Pro for Arabic Articulated truck with the SUPRA BOX Messagerie trailer Shipping containers in deep teal and yellow A van with pallets, and a hand truck of taped parcels Courier uniform with a branded box Staff badge and branded packing tape Business cards Website: home hero Website: the full home page Website: services Website: network and guides Website: call to action and footer Website: parcels for individuals A courier hands over a taped parcel on a Rabat doorstep Old and new wordmarks, and the 2026 logo on deep, teal and white 2026 type and palette, the X and the SUPRA BOX Messagerie lockup The yellow chevron that frames the X Next projectThe Brand Uncovered.View Available for new projects

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