Projects Social innovation & youth · 2023

Ya3ni.

A modular, human identity for a UNDP youth-innovation movement in Morocco.

Ya3ni identity applied to a set of colourful participant cards ClientUNDP Morocco SectorSocial innovation & youth Year2023 ScopeIdentity system, Illustration direction, Digital, Event collateral

01

Challenge

Create a unifying identity for a youth-driven initiative tackling social inclusion and innovation in Morocco, under the UNDP umbrella.

  1. 01 · Challenge
  2. 02 · Approach
  3. 03 · Impact
Explore the official project page The thinking behind the brand

Connection as a visual language.

Create a unifying identity for a youth-driven social innovation initiative.

01

Strategic task

Unite a movement across local institutions, NGOs and digital platforms.

02

Creative decision

Modular shapes, bright colours and inclusive typography make connection visible.

03

System

Flexible applications across digital communication, illustration and event collateral.

The identity in use

Brand applications.

Ya3ni website on a laptop Pencil sketch of the Ya3ni mark Ya3ni logotype construction Next projectRamadan Campaign.View Available for new projects

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